VERV LONDON is proud to announce the launch of our GENDERFUCK pop-up store this June during London Fashion Week Mens. The store is located at 283 Hackney Road, E2 8NA and will run from 4 June – 2 July 2018 to showcase the incredible genderfluid collections of our brands. The popup will celebrate genderfluid attitudes and aesthetics and will feature an exclusive exhibition of acclaimed photographer, Åsa Johannesson’s “Looking Out, Looking In” series. The arresting series of photographs presents gender as unfixed and the identities of the people depicted in the portraits do not align with the dual norms of ‘male’ and ‘female’. Åsa has been exploring gender nonconformity and queer identities in her art since 2006 and we are very proud to exhibit her incredible work as part of our GENDERFUCK residency.

VERV LONDON collaborated with talented visual merchandiser William Lee and art director Pete Ashworth to create exciting custom installations and window displays. VERV LONDON’s new GENDERFUCK clear tote bag will also be available exclusively at the store.

The hours for the popup are:

Wednesday: 1pm-6pm
Thursday: 12pm-6pm
Friday: 12pm-6pm
Saturday: 12pm-5pm
Sunday: 12pm-5pm

For directions to the popup, please click here.