Community

EDITORIALS

FEATURES

Technical Aesthetics

YULIA YEFIMTCHUK+ describes the inspiration behind her Spring/Summer 2018 collection.

Q&A with Alejandro Gomez Palomo

Read our interview with the designer shattering gender binaries in fashion

« Previous 1 2 3 4 5 … 7 Next »

Load More

BEHIND THE SCENES

WINDOW 00 Runway show

Friends and Family Party – Video 1

« Previous 1 2 3 4 5 Next »

Load More

VERV LONDON INSTAGRAM

Final Reminder - Our sale ends midnight tonight! D

Final Reminder - Our sale ends midnight tonight! Don’t miss out on 50% off all orders (discount applied automatically at checkout)!

Shop our #blackfridaysale - 50% off all orders! #D

Shop our #blackfridaysale - 50% off all orders! #Discount applied automatically at checkout and ends midnight 30 Nov 💸🎉

Shop our Black Friday Sale - 50% off all orders! D

Shop our Black Friday Sale - 50% off all orders! Discount applied automatically at checkout and ends midnight 30 November! Plus FREE SHIPPING in the UK as always!

Today is #transdayofremembrance and the last day o

Today is #transdayofremembrance and the last day of #transawarenessweek and we are thinking about dear Elie Che who left this world far too soon this past summer.

We first met Elie at the launch of our popup in 2018 and were completely bowled over. Elie just lit up the room with their presence and their kindness and love touched so many people. Elie was always supportive of our business and mission - they were one of the first persons to visit when we opened our store last November and we discussed their research paper on Palomo Spain. Plus the countless club nights and parties where they served looks and incredible performances!

We were devastated to hear the news of their passing. It really brought home the painful realities of their life as a black trans femme. Countless statistics show that #blacktranswomen are among the most vulnerable in our society and they face systematic challenges in a world seemingly bent on denying their very existence. But Elie was not just a statistic and it was very personal.

Yet despite all the intolerance, bigotry and indifference, we firmly believe that #translives are not inevitably tragedies. We are hopeful that acceptance and support for #TGNC folk is growing especially amongst the younger generation despite the few loud and hateful voices. The flip side is that progress is also not inevitable. It is up to all of us to support the trans community and advocate on their behalf in ways big and small, in everyday conversations and on the streets.

We are constantly inspired by the rich, joyful life and work of our trans siblings and we are tagging a few that particularly enrich our lives with their creativity, wisdom, art and advocacy. Please support their endeavours, uplift their voices and show them love because #translivesaresacred and angels like Elie should continue to bless us with their existence 🏳️‍⚧️❤️

#transisbeautiful #translivesmatter #blacktranslivesmatter #lgbtqcommunity

Our #payitforward campaign has been approved for f

Our #payitforward campaign has been approved for funding from the @mayorofldn 🎉💘🎉💘

Please click the link in bio and contribute if you can to help us reach our fundraising target and @mayorofldn will match 50% of every contribution (but ONLY is we reach our target)!

A BIG thank you to everyone who had pledged to support us! 🙏🏻❤️ Remember you can earn rewards including our Spectrum t-shirt, GENDERFUCK tote bags and store credit for your pledge!

Your support will ensure that we are able to operate through the #covid pandemic and come back stronger thank ever!

WE STAN - may this be the first of many 💞 #gend

WE STAN - may this be the first of many 💞
#genderbinaryisover #futureisfluid #repost

🚨 WE NEED YOUR HELP! 🚨 Exactly one year ago

🚨 WE NEED YOUR HELP! 🚨

Exactly one year ago this week, we opened the UK's first #genderfluid fashion store. We are so proud to be the only retailer in the UK where EVERY garment can be worn by female, male, #transgender and #nonbinary individuals. Our store welcomed a community from all walks of life and it made us very happy to hear from customers how important it was to have a store like VERV, where everyone is welcomed and respected regardless of their #genderidentity and #genderexpression .

Unfortunately, we were barely open for 3 months when the COVID pandemic and resulting lockdowns forced us to close our doors. #covid19 has devastated our business as it has brought so many challenges to our community. Our store has been closed for most of 2020 and footfall and sales have declined dramatically.

This is why we are launching a crowdfunding appeal through the @mayorofldn Pay it Forward Scheme for support through these troubled times. Your support will help us secure the future of the store, the commitment to our community and ensure that we can operate through the pandemic and rebuild when we finally remerge from this crisis.

We wouldn’t be where we are without you, our wonderful customers and friends. We now need you more than ever! If you could please pledge to support us today, you’ll not only do something great for us today, but you'll also pay it forward so you can enjoy some of our rewards, including merchandise and store credit, later on. It doesn’t matter if your contribution is small, medium, large - every amount will help us fight for our survival and come back stronger. If you are unable to donate, you can still help us by sharing this appeal.

If we meet our target, the Mayor of London has pledged to match 50% of every contribution!

At VERV, we firmly believe and live, that genderfluid fashion is not a passing trend, but a new reality where we as people are not defined by our gender and are free to live and dress however we want. We are asking for your support in championing this message and #breakthebinary !

Please click the link in bio and pledge now!

Lots of love,
VERV LONDON

Lockdown 2.0 #inspo via @patrickchurchny 🖤💘🤍💘

Stunning @celeste cover for @hermagazineofficial 🤩❤️ #repost

Photo: @ollie.ade
Styling: @lewismunro__
Styling assist: @justynakitt
MUA: @beck_davenport_mkup
Hair: @jamescatalanohair
Photo assist: @yomi______

Want to contribute to the VERV LONDON community page?
Contact Us